By ouer friend and prof Jay Freiedlander
In 1987, the United Nations Brundtland Commission offered the following definition of sustainable development, “Development which meets the needs of current generations without compromising the ability of future generations to meet their own needs.” Sustainability has proven a powerful concept, infiltrating society at every level—from laundry detergents to investment portfolios to climate change
Unfortunately vagueness and uncertainty have arrived alongside ubiquity. Popularity leaves the term meaning both everything and nothing. Well-intentioned communities and enterprises seeking sustainability therefore often struggle to make progress; while many cite expansive goals of improving social, environmental, and economic welfare, it is unclear what those goals mean or how to act. Recent surveys of business executives show that while two-thirds believe sustainability is important to their business, only 10 percent feel they are fully tackling sustainability issues.