Due to a sincere and special interest in getting to know what Samsø’s core story is here and now, the Energy Academy is starting to go very close to the local community and the many enthusiasts keeping the fire warm.

The Energy Academy will ask questions, set up meetings and put all these activities in some sort of order, so that the discovery can be communicated with the sole purpose of making us wiser about what our outside world is experiencing by meeting the Energy Academy’s work and what the core story is.

The energy academy is often asked by local enthusiasts if we can help with good advice on many and many things in relation to foundations and writing applications.

The energy academy experiences a large community of enthusiasts, all of whom sit down to raise money for new community projects. Samsø Energy Academy helps by reading through the applications. Here we have found that the 8 out of 10 times usually start with the intro

“Samsø – Denmark’s Energy Island.”

The core story works! One of the success criteria is that it is used by many people and that it cannot be owned by an association, a company or for that matter a government.

The sentence in italics in the upper section is used in many contexts and for many gatherings, because it is still an absolutely incredible story and a total amount of courageous actions that all of us on Samsø have undergone and are still undergoing.

At the Energy Academy, we say that the phrase “Samsø – Denmark’s Energy Island.”

is the beginning of our common core story about Samsø .About us the peole who are HERE. The beginning and this statement cannot and should not stand alone.

More meat is needed and we have to cut to the bone. The more we all do and say the same, it may over time be taken for granted. We, at Samsø may not think it is so fantastic anymore. BUT it seemed the outside world still does!

Therefore, the Energy Academy’s communications department is in the process of looking at and examining what perceptions of the core story is, how it is used and by whom.

We have had 2 websites in 20 years. Now we have to start a great clean-up and  a simplification, so it is a very exciting time in the communications department,.It is staffed with both new and old acquaintances. We are all in full swing  of things. We are in the middle of the development of the Energy Academy’s website, this should reflect the adjusted core story.

Not a very simple task, but there are plenty of good initiatives and projects to talk about. Core stories often need to be adjusted and optimized. The Energy Academy wants the people of Samsø want to share and act with you  in an open process that will give a credible picture both in and out.

The Energy Academy will work on building the new website over the next 9 month. We want to ihost small and large meetings, and we will jump naively into the depth of the people on Samsø and see if we can keep afloat as the core story’s change.

The Energy Academy has to look critically and adapt to Samsø’s core story, as many of the actions in and around the island’s status as Denmark’s energy island are changing.

One example is the ownership of the 11 landmills, where 4 of them are now sold. What does this  do to our view and to the story we tell?

The turbines are safely back in place. We do not yet know the future of the wind turbines in relation to maintenance and the operation of an offshore wind farm in these tough market conditions.

Will the biogas plant be built and are there any changes in the process? What is the status of the core story here?

What partdoes the circular bio-economy play into fossil-free Island 2030 and what measures are used to promote the communication of this project?

We are no longer a whole island able to tell the world that we own all our own energy plants. In order to not lose credibility, the changes must be anchored in the common, adjusted core story.

On the Energy Academy’s new website, we will create new stories that elaborate on what has caused the changes.

The work on the core story is not a communication strategy. It is a process and a time it will contain a string of meetings and gatherings about what the content of  various collaborations across industries means for Samsø.

Some questions for you about the adjustment of the Energy Academy’s core story. These  could be:
Who knows where Samsø together put the next crucial activities that promote Samsø and the island’s residents?

How and what is needed for us to get together and become wiser about the greater ambition in relation to Samsø as a fossil free island 2030?

What new questions, inspirations and experiences do you need for the core story to reach as many places as possible?

How do we handle uncertainties and criticisms that promote the matter?

How can we jointly point to the discovery of having different interests along the way to an adjustment of the core story.

TheEnergy Academy believes that the world around us thinks that Samsø is far beyond what the individual thinks and believes.

The new core narrative must be reflected in all the Energy Academy’s presentation, paper materials and on our digital platforms.

We dream that this can be balanced on both a very close local plan, and in the big global community. Together the processes and the road taken have great potential for success.